Camden Hells “Take It Outside” Campaign

Elements of this Project:

• Poster
• Packaging Design
• Billboard Advertisement Campaign
• Festival Vendor Branding

Camden Town Brewery’s “Take It Outside” campaign aims to promote and celebrate the act of drinking outside and the culture that comes along with it. The British summertime is soon approaching and with it comes a social tsunami, people want to be outside with other people and this campaign promotes Camden Hells (a lager product of Camden Town Brewery) as the catalyst. I have built upon the initial brief of making a poster-to-print design for Camden Town Brewery under the theme of “Fresh” to include packaging designs exclusively for Camden Town Brewery products that can be consumed outdoors; A series of outdoors billboards; and the branding for Camden Town Brewery at festivals including staff T-shirts and disposable cups. The basis of this campaign is to promote the fun of drinking outside and selling Camden Town Brewery as the social lubricant necessary to unlock said lifestyle.

Poster Design using Illustration

Can Design

Box For Can Design

Outdoors Billboard Campaign “Take It Outside”

Festival Van (Bar On Wheels)

Festival Bar Staff T-shirts

Promotional Pin Badges to give away at Festivals